About Keel Toys

Keel Toys is one of the largest designers, importers, and exporters of soft toys in the UK. It focuses on manufacturing soft toys with environmentally friendly materials. Keel Toys continually strives to maintain this position, developing relationships with their customers built on trust, excellence, quality of service, and innovative design from our in-house team.

Established in 1947, Keel Toys is a third-generation, family-run business, under the directorship of brothers, Richard, David, John, and James Keel. Each plays an active role within the company on a daily basis in the capacity of Managing Director, Financial Director, Sales Director, and Marketing Director respectively.

Keeleco: Eco-Friendly Series 

In 2020, Keel Toys designed and launched Keeleco, a 100% recycled range of soft toys. These beautiful eco-friendly toys are manufactured and filled with 100% recycled polyester made from plastic waste. 

In just three years after launching Keeleco they have recycled the incredible figure of more than 100 million water bottles in the manufacture of the range (figures correct to the end of 2022 stock production). 70% of the entire Keel Toys collection is made from 100% recycled materials.

Click the link to learn more about the recycling process:

https://www.keeltoys.com/media/KeelToysKeelecoPromo.mp4